Sep 16, 2021
Businesses have been shell-shocked from the onset of the pandemic. Until now, people are sitting back letting things happen, thinking they can do nothing about it. But if you are in B2B sales, you know you have to generate revenue. You have to push through and make things happen.
But how do you do that?
You have to...
Sep 9, 2021
Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be. The five disconnects or gaps are:
- The “Define-Minimum” Gap
- The Product/Market Fit Gap
- The Customer Voice Gap
- The Process Gap
- The Measurement Gap
Unless you are able to...
Sep 2, 2021
60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place.
How do you stand out in that sea? How do you differentiate yourself and develop a brand personality that is unique to your customers?
Differentiation is...
Aug 26, 2021
Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO: to increase our business' bottom line.
However, this focus on results often leads to gaming and manipulating the system. As a result, most practitioners today have bad habits and bad practices that are not just...
Aug 19, 2021
There are so many risks involved in building a business on top of social media platforms. Yes, there may be a lot of “people” there, but you are bound to their ever-changing, inscrutable policies. You never know the changes in the algorithm that may happen in the future. If you are going to build your business,...