Jun 24, 2021
Customer onboarding is the process of getting your new customers acquainted with your product or service. As B2B digital marketers, we seldom care what happens to them once they become paying customers.
It is important to note that the customer journey is as important as the buyer journey, and B2B marketers also play an...
Jun 17, 2021
Marketers and business owners are always concerned about how people perceive their business. After all, customer perception can either make or break a business. However, this obsession to create a positive image for our brands causes a problem in brand authenticity. You only put out an image of perfection and...
Jun 10, 2021
The pandemic has forced a digital pivot on all businesses. Traditional ways of doing marketing have been prohibited and there is no other way for your business to survive except to embrace digital.
For legacy businesses, how do you implement this pivot? Do you even realize the importance of transitioning to digital? In...
Jun 3, 2021
You’ve heard of the phrase, “It’s a lot cheaper to retain customers than it is to acquire.” If you’re working in customer experience then you probably live and die by this credo. And although there is truth to that statement, you still need to acquire new customers. If you want to have growth, you need...