Aug 26, 2021
Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO: to increase our business' bottom line.
However, this focus on results often leads to gaming and manipulating the system. As a result, most practitioners today have bad habits and bad practices that are not just...
Aug 19, 2021
There are so many risks involved in building a business on top of social media platforms. Yes, there may be a lot of “people” there, but you are bound to their ever-changing, inscrutable policies. You never know the changes in the algorithm that may happen in the future. If you are going to build your business,...
Aug 12, 2021
What is a press release?
You often think of newswires and dot matrix printers spilling out the content inside a newsroom. Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media.
But are these perceptions accurate?