Sep 30, 2021
Podcasts are becoming more popular with each passing day. According to Edison Research and Triton Digital, 41% of Americans ages 12 and older have listened to a podcast in the past month. There’s no doubt that podcasts have increased listenership and have become a great opportunity to find more leads and potentially...
Sep 23, 2021
It sounds great to have an absolutely amazing product, an unparalleled service, and a bulletproof business model - and you not only know it is great, but that it could change a market, a life, or even the world.
However, there is just one problem: Others do not yet see its power or do not understand it.
It's always a...
Sep 16, 2021
Businesses have been shell-shocked from the onset of the pandemic. Until now, people are sitting back letting things happen, thinking they can do nothing about it. But if you are in B2B sales, you know you have to generate revenue. You have to push through and make things happen.
But how do you do that?
You have to...
Sep 9, 2021
Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be. The five disconnects or gaps are:
- The “Define-Minimum” Gap
- The Product/Market Fit Gap
- The Customer Voice Gap
- The Process Gap
- The Measurement Gap
Unless you are able to...
Sep 2, 2021
60% of B2B content never gets used and never gets seen. We live in a world where content is constantly being churned out, and junk content is all over the place.
How do you stand out in that sea? How do you differentiate yourself and develop a brand personality that is unique to your customers?
Differentiation is...