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B2B Digital Marketer

May 12, 2022

Content marketing is a necessity in this day and age. If you want to stay ahead of the competition, then you need to have a good content marketing plan in place. 

Planning for 2023 starts as early as now. However, some strategies may not necessarily work. Just because it worked 5 or 10 years ago doesn’t mean it’s...


Apr 28, 2022

64% of marketers believe that word-of-mouth is still the most effective form of marketing. Nothing can beat a client’s trust in a friend rather than traditional media. 

In this case, referral marketing comes from word-of-mouth marketing, which is probably the oldest form of advertising that exists. Referral marketing...


Apr 14, 2022

Marketing automation software allows brands to automate certain marketing tasks such as email marketing, social media campaigns, and targeted ads. The software allows brands to create rules and triggers that will automatically send out the desired marketing content when certain conditions are met. Marketing automation...


Mar 31, 2022

Businesses have had to change the way they reach consumers in order to keep up with the times. Gone are the days of relying solely on print and television advertisements. In their place, businesses are turning to digital channels as a way to interact with potential and current customers. And it's paying off-digital...


Mar 17, 2022

The pandemic created a huge change and increase in complexities to the point that there is no more going back to the old way of doing business. One such change is search engine optimization. Before, it would usually be assigned to an IT person or a web developer, or someone involved in computers. But nowadays, with the...