Apr 27, 2023
In this episode of B2B Digital Marketer, we dive into why many potential customers disengage and don't make a purchase, wasting both the vendor’s resources and their own team’s resources.
We learn from a machine learning analysis of 2.5 million recorded sales calls that no decision loss is a silent killer of sales,...
Apr 13, 2023
In this episode of B2B Digital Marketer, we explore the concept of value proposition and how it's more than just an elevator pitch or value positioning statement. Our guest speaker shares insights on the importance of identifying every point of value for prospects and clients and radical approaches to understanding...