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B2B Digital Marketer

Sep 9, 2021

Start-ups and organizations oftentimes encounter strategy-to-execution gaps that disconnect them from where they are to where they want to be. The five disconnects or gaps are:

  1. The “Define-Minimum” Gap
  2. The Product/Market Fit Gap
  3. The Customer Voice Gap
  4. The Process Gap
  5. The Measurement Gap

Unless you are able to conquer these gaps, achieving success will be difficult. In this episode, Helen Yu shares what it takes to conquer some of these gaps and accelerate growth in your business faster.